I build systems. People. Process. Technology.

My team and I bring together software and smart business thinking to turn real problems into solutions people actually use.

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From first idea to large scale

Idea

Korpus

Fast MVP

Prove it fast

Product

NextEpic

Product team

Build it right

Business

Better World Software

Business platform

Real value, built well

Mass market

GAIN

Consumer app

Scale to many

What I've built

Product team

NextEpic

NextEpic is a San Francisco-based software company. I'm managing partner and lead its engineering team, building fitness apps that put better training in the hands of everyday people.

Problem

Fitness companies need apps their customers love, built by developers who actually understand the fitness market. Most dev teams don't.

What we built

Our team has a deep fitness background, and some of us are certified personal trainers. We take fitness products from planning through release, so they reach the people who train with them every day.

Outcome

We've delivered fitness apps much faster and at higher quality than clients managed internally, getting them to market ahead of their competition.

Building a fitness product? Tell me about it →

Better World Meals dashboard showing year-to-date delivery statistics

Business platform

Better World Software

Rose Snowdon founded Better World Software to bring software to nonprofits. I joined as Co-Founder in 2018 and returned in 2023 to help build its Meals on Wheels platform.

Problem

Charities and nonprofits aren't a target market for most tech companies, so many were stuck running on paper, spreadsheets, and manual processes. We saw that gap and set out to give them the software help they'd been looking for.

What we built

I helped land early clients like Meals on Wheels programs. In 2023 I returned full time. With another senior technical partner, I built the core routing, scheduling, inventory, and client modules of a platform that replaced paper and spreadsheets.

Outcome

It became the daily tool for staff and volunteers. Today it's Better Meal Delivery, led and grown by founder and CEO Rose Snowdon, and it serves meal programs across Canada and the US.

Fast MVP

Korpus

I built the Korpus MVP from the ground up and now advise the team on product and engineering.

Problem

Scam texts hit parents and grandparents hardest, and guessing wrong is costly. They need a trustworthy answer in seconds.

What we built

We built the MVP in about 30 days: screenshot upload, AI analysis that checks links and common scam patterns, and a plain-language verdict with an explanation. It runs in the browser with nothing to install, so every generation can use it.

Outcome

An app that helps people spot scams before they get taken, so fewer families lose money to fraud.

Consumer app

GAIN

I co-founded GAIN and lead its engineering, building the app from first idea to launch.

Problem

Working out without a plan leads to stalled progress or injury, and a personal trainer is out of reach for most people.

What we built

We built a coach-quality workout app. It plans your workout each day from your goals, experience, injuries, time, and equipment, and adjusts when life gets busy.

Outcome

A coach-quality fitness app that gives everyday people a personal plan without the cost of a trainer.

GAIN app showing a personalized workout plan

What I believe

There's always a better way.

Plenty of businesses still run the way they did twenty years ago. I ask what happens if we try it differently, then build that.

Great tools should be available to everyone.

A meal program, a carpenter looking for work, and someone who can't afford a trainer all deserve tools that fit how they live.

Start small, prove it, then build.

The quickest fix that works beats a big plan that never ships. Once it's working, we grow it.

Great work takes a great team.

I start things fast and bring in people who are great at carrying them through. That's how the work gets done right.

About me

Everything I build starts with a real person and a real problem. I've built multiple engineering teams from the ground up. I've coached a support person into a developer, and I set teams up with the systems, training, and support they need to run on their own, so the work keeps moving well even when I'm focused elsewhere.

I'm at my best getting new things off the ground. Today I help companies work smarter with new technology, and keep it simple enough for anyone to use. For each project I pull in the right people from a trusted network of designers, developers, and industry experts, so you get a full team without having to hire one. You work directly with me, and the team does the building. I do this work through Parnell Strategy, my Vancouver company.

Tell me what you're working on

Whether it's a new idea or a process that's slowing your team down, I'd like to hear about it.